Why did you choose Avalanche+®?
Karel van Rijn: “Avalanche+® stands out from other roses thanks to the large bud, attractive flower shape and clear white colour. It was an excellent choice. We harvest over 10 million fabulous Avalanche+® roses here every year, and each and every one is just gorgeous.”
What do you think when you step into the greenhouse in the morning?
“Such abundance. As a grower I obviously look particularly at technical aspects such as light, humidity and temperature. But after all those years Avalanche+® can still surprise me with its beauty. It really is a stunning rose.”
Who did you last cut Avalanche+® roses for yourself?
“For my wife. I am not to come home with anything else.”
How do you most enjoy seeing your roses used?
“We sometimes supply roses for major events like the Rose Festival. It’s always good to see that your roses still remain beautiful in such special and challenging floral work and live up to their promise. But I’m also pleased when I hear from professional florists that they always use them. That proves that we offer consistent quality.”
What is your best Avalanche+® moment?
“When I see a large consignment in the chiller ready to go out to the auction and see that everything is spot-on again, right down to the attractive packaging, I know that my employees and I have done a good job. And that makes me proud.”