Why did you choose Avalanche+®?
Simone van der Burg: “For us it is simply the most beautiful white rose. Avalanche+® is already decorative when it's in bud - once it opens the flower is formidable. Our family has been in horticulture for over a century. When we saw Avalanche+® for the first time, we knew instantly this was a top rose. We grew it for eight years straight and picked it again three years ago, with good reason."
What do you think when you step into the greenhouse in the morning?
“Such opulence and how lovely the roses look once again. Hans and I look at all the plants at least once a day. Growing is about knowledge, technology and being able to rely on a good team. But it’s also a matter of being hands-on and trusting your instincts in order to grow the finest roses. It is quite special that both our parents grew roses with a lot of love and passion. When I see our own boys in the greenhouse, I recognize that same commitment. It must be in our genes!”
Who did you last cut Avalanche+® roses for yourself?
“I often cut a few for me – it is such a joy! And when I am visiting friends or family I also cut a bouquet of fresh roses for them. It is quite wonderful how much happiness Avalanche+® can spread."
How do you most enjoy seeing your roses used?
“It’s always a compliment to see them at a good florist, in our lovely distinctive packaging.”
What is your best Avalanche+® moment?
“We’ve invested a lot in technology, but our team cuts and selects the roses by hand. When I see that care and dedication I feel it shows true love for the job. The next step is to get the roses to the Flower Auction. The moment I see the cold storage truck with the Avalanche+® logo and our own logo driving off with a full load or spot it at the highway, I feel nothing but pride.”