Why did you choose Avalanche+®?
Frank Olieman: “I was born into rose-growing, from father to son. My goal is to produce absolute top quality white roses for the upper segment of the market. Avalanche+® is the perfect white rose for this: large buds bursting with petals and an enormous presence with an incredible vase life. The fact that the bud always opens fully makes Avalanche+® unique. As a grower, I wanted to be able to offer that to my customers.”
What do you think when you step into the greenhouse in the morning?
“A greenhouse full of Avalanche+® roses is an overwhelming experience. I’m often the first person to enter the greenhouse and the last to leave. The peace, the silence, the light on the roses - it’s as if you can hear them grow. In the evening, when everyone has already gone home, I make one final round. Only when I am certain that the temperature and humidity are right and everything is in order can I relax.”
Who did you last cut Avalanche+® roses for yourself?
“Good question! I harvested three big bunches of Avalanche+ roses for my children - Kevin, Thijs and Sandy. Love can be found in a vase in our house.”
How do you most enjoy seeing your roses used?
“There’s nothing more beautiful than seeing a large bouquet of pure Avalanche+® in someone’s home. The roses tend to touch people in a special way. I sometimes feel like a jeweller dealing in natural jewels.”
What is your best Avalanche+® moment?
“I once received a thank you letter with a photo from Palma de Mallorca. An 84-year-old father had given his daughter, who was living there, white Avalanche+® because they were her favourite flowers. The roses looked excellent in the photo, even though they had spent a week without water en route. They lasted three weeks in the vase. That's stamina for you. What our roses did for those people is my best Avalanche+® moment.”